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Resume
Edwin Fernandez
B2B SaaS — Billing & Revenue Platform
Redesigning
Pricing for Scale
How restructuring information architecture and consolidating fragmented workflows reduced task completion time by 42%.
42%
FASTER WORKFLOWS
10+
MODULES UNIFIED
2mo
PROJECT DURATION
OVERVIEW
About OneBill
A centralized billing and monetization platform that unifies CPQ, Billing & Revenue Management, CRM, ERP, Provisioning, and Channel Partner Management into a single solution.
ROLE
Lead UX Designer
DURATION
2 Months
PLATFORM
Web App
DOMAIN
B2B Saas Billing
OneBill CPQ
Configure, Price, Quote engine for complex product offerings
Pricing Studio
Personalization
Contracts
E-Approvals
OneBill CRM
Customer relationship tools with self-service capabilities
Service Desk
Self-Care Portal
Storefront
OneBill SDP
Service delivery with automated fulfillment and orchestration
Workflow Engine
Order Orchestration
Inventory
OneBill BRM
Billing & Revenue Management with automated rating and taxation
Workflow Engine
Order Orchestration
Inventory
THE PROBLEM
Pricing Page Was Broken at
Scale
Users managing complex product catalogs had to navigate across multiple
disparate pages to complete what should have been a single, streamlined workflow.
USER FLOW BEFORE REDESIGN - FRAGMENTED NAVIGATION
Open Products
Navigate to Plans
New Page Load
Configure Pricing
Another Page
Add Devices
Yet Another Page
Compare Plans
Users were forced to visit multiple pages to complete a single pricing task — creating unnecessary cognitive load and dramatically slowing down product creation workflows.
RESEARCH
Competitive Landscape
Analyzed four major competitors in the billing space to benchmark interaction patterns and identify differentiation opportunities.
Cb
Chargebee
Small biz subscription billing
Easy payment gateway setup
Three-tier pricing model
No mobile-optimized UI
Ch
Chargify
Comprehensive FAQs
100+ app integrations
24/5 multi-channel support
Zapier, Salesforce, Xero
Zu
Zuora
Billing, Finance, Commerce
200+ currencies supported
Role-based access rules
Cloud SaaS multi-industry
Re
Recurly
Core, Professional, Elite tiers
Revenue recovery focus
No FAQ documentation
Optimized UI
PROCESS
Design Approach
A structured, user-centered process focused on reducing complexity while maintaining the power billing administrators need.
Audit & Discovery
Mapped the existing pricing architecture to understand all user flows, pain points, and the scope of features spread across pages.
User Interviews
Flow Mapping
Pain Point Analysi
Competitive Analysis
Studied Chargebee, Chargify, Zuora, and Recurly to benchmark interaction patterns and identify differentiation opportunities.
Feature Comparison
UX Benchmarking
Gap Analysis
Information Architecture
Restructured the complete pricing hierarchy — Products, Services, Bundles, Promotions, Catalog Filters, Contracts, Rules, Tax, and Usage Rating.
IA Mapping
Card Sorting
Hierarchy Design
UI Design & Validation
Designed a consolidated interface where plans, devices, trials, and counters can be managed in context — eliminating multi-page navigation.
Wireframes
Hi-fi Mockups
Usability Testing
SOLUTION
The Redesigned Experience
A consolidated, in-context experience that eliminates multi-page navigation and puts everything billing administrators need in one view.
PLANS & DETAILS
Reimagined Plans page: compose new products by combining existing plans, with improved category visibility built into the layout.
PRODUCT INFO
Streamlined the workflow for editing plans and products by surfacing related plans and their details in context. Added visibility for price plans and devices, enabling users to immediately spot gaps and align offerings with requirements.
ADD PLANS
Surfaced 'Add Plans' under Pricing instead of burying it in Configuration—
a small relocation that makes the platform significantly more accessible to new users.
FEATURES
New capabilities: compare plans side by side, and configure trials and counters directly within the plan editor
TRANSFORMATION
Before vs After
BEFORE
Fragmented multi-page navigation to complete single tasks
No in-context plan comparison or device management
Flat architecture with poor scalability as catalog grows
Flat architecture with poor scalability as catalog grows
AFTER
Consolidated single-view with tabbed interface pattern
Modular IA designed for unlimited product catalog growth
In-context plan comparison, device & trial management
42% faster task completion with zero page navigations
IMPACT
Measurable Results
42%
Reduction in time to create & compare plans
0
Page navigations needed for plan & device management
10+
Modules unified under scalable IA
In-Context Editing
Plans, devices, trials, and counters managed without leaving the product view.
Scalable Architecture
Modular IA accommodating growth in products, pricing tiers, and tax configs.
Plan Comparison
Side-by-side comparison of pricing, terms, and configurations in a single view.
Consolidated Views
Tabbed interface for Information, Plans, Devices — zero multi-page overhead.
TOOLS & METHODS
How I Built This
Figma
Information Architecture
Competitive Analysis
User Flow Mapping
Wireframing
High-Fidelity Prototyping
Usability Testing
Design Systems
Let's build something great together
Designed & built with care · Edwin Fernandes © 2026
Available for full-time roles